2020 - 2022 · MOBILE APP & WEB · B2C

What's Boundary?

Boundary is a wireless smart home alarm system, B2C SaaS plus hardware, that offers subscription plans with additional features such as a powerful mobile app for control and self-monitoring of the system, and immediate police response.

An image of the Boundary Smart Alarm System Hardware - Left to right, Outdoor Siren, Central Hub, Keyfobs, Motion Sensor, Contact Sensor.
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Siren, Hub, Motion & Contact Sensors, Key Fobs
I joined Boundary as their founding Product Designer to lead the design of the mobile app for iOS and Android. I collaborated with a remote team of product managers and growth marketers to develop a product strategy and address business challenges through design.
Product Strategy
Interaction Design
Visual Design
User Flows
Rapid Prototyping
User Testing
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The Problem

In the era of smart home devices, homeowners find traditional home security systems lacking in several key aspects. There's a rising demand for alarm systems that can be easily installed and set up via an app, offering not only smart features but also immediate police response in emergencies. However, many solutions currently available are complex to set up and navigate, hindering their efficiency. The real opportunity, therefore, lies in addressing this market gap by designing an intuitive, easy-to-use mobile app to complement the Boundary hardware.


• Research

To kickstart the project, we embarked on an in-depth competitor benchmarking phase. We thoroughly analyzed a variety of smart home security apps on the market, studying their design, functionality, ease of use, and customer reviews. This gave us a broad understanding of the industry standards, common pain points, and areas where we could innovate and differentiate ourselves. We compiled a detailed feature comparison matrix and identified opportunities for improvement, particularly in areas where users found the current market offerings lacking.

• User Interviews

Next, we interviewed potential customers, our focus being homeowners in the 30-55+ age group. We employed a mix of one-on-one interviews and small focus groups, allowing us to delve into their needs, expectations, and experiences with current home security systems. We explored their desires for a seamless, easy-to-use solution, the value they placed on immediate police response, and their interest in managing home security through a simple app. These conversations were invaluable in giving us a clear picture of our target users' needs and pain points, and influenced the development of our user personas and the overall product strategy.

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User Interviews example answers


• Goal

The insights from the discovery stage were crucial in guiding the project direction. They not only illuminated the landscape of the smart home security app market but also clarified the needs and expectations of our target audience. As a result, the findings played an instrumental role in defining our four primary goals for this project:

Ease of set up and use
The app needed to be easy to navigate, with a clear and intuitive interface that would allow users to quickly access the features they need.
Reliable real-time alerts
The app also needed to provide real-time updates and ensure homeowners stay informed and can act swiftly when alerted to suspicious activities.
Full system control via the app
Our interviews revealed a strong interest in managing home security comprehensively through a single app interface, without the need to juggle multiple platforms or apps.
Dfferentiation through innovation
Our competitor benchmarking demonstrated that while there are several smart home security apps available, there exist gaps and common areas of user dissatisfaction.


• Ideation and Brainstroming

The ideation and brainstorming phase proved to be a vital cornerstone in shaping the app. Gathering a cross-functional team, including stakeholders, engeneers, and product managers, we embarked on a series of collaborative sessions, ensuring a diverse set of perspectives were at play. Drawing inspiration from our discovery stage findings, we employed techniques like mind mapping, sketching, and scenario building to visualize potential features and user journeys. These sessions were marked by a flurry of creativity, with team members challenging assumptions, building upon each other's ideas, and pushing boundaries. The outcome was a myriad of innovative concepts, each tailored to address user needs and pain points, ensuring our app would not only function optimally but also offer a unique user experience.

• Prototyping and User Testing

Transitioning from ideation to tangible design, we utilized Figma to create detailed interactive prototypes of our security app. These prototypes served as a visual and functional representation, allowing stakeholders to grasp the app's flow, design aesthetics, and interactivity. Once our initial designs were in place, we moved to validate our concepts through user testing. Partnering with, we exposed our prototypes to real users, gauging their reactions, understanding their navigational choices, and collecting invaluable feedback. This real-time, contextual insight was crucial. It highlighted areas of friction, validated our design decisions, and most importantly, ensured our final product would be meticulously refined based on actual user interactions and expectations.

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User testing session

• UI Components

The first step in crafting the future design system was establishing a diverse Figma component library for both iOS and Android. I collaborated closely with developers to ensure accurate component implementation. These libraries simplified the shift from design to development by offering standardised elements. This accelerated product development and reinforced design uniformity. Throughout the process, I provided consistent support to the engineering team, fostering a unified user experience.

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Styles, UI components and states

The Solution

• Onboarding and setup

One of the most crucial pieces of work was the development of the app's onboarding journey and setup. This initial experience is the customer's first touchpoint with their new alarm system, and we understood the significance of making a strong, positive first impression. The onboarding journey is not just an introduction to the system but also a crucial step in building trust and confidence in the product.

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Part of the app onboarding user flow

We made it a priority to ensure that every user, regardless of their level of technical expertise, would feel confident and capable during the setup process, laying the foundation for a positive ongoing relationship with their Boundary alarm system. To achieve this, we closely adhered to established standards within the smart home IoT industry, which are already familiar to many of our users. This approach helped us create a smoother, more straightforward installation process, reducing the potential for user frustration or errors.

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End-to-end DIY installation walkthrough

There were numerous potential paths for the onboarding journey, depending on factors such as the type of system, installation method, and purchase channel. We meticulously designed each of these paths, both happy and unhappy, to ensure a seamless experience regardless of the user's specific situation.

• Security Status at a Glance

The top of the app's Home screen features a tile that displays the current status of the security system, making it easy to understand whether the system is armed, part-armed, triggered, disarmed or offline.  All monitored rooms in the house are listed directly underneath, allowing customers to see if there is any activity in the rooms or if a sensor in a particular room needs attention.

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Arming the alarm system via the app

The app's tab bar provides a quick access to different sections of the app, including the Home screen and Settings, and the ability to quickly change the alarm mode of the system from anywhere within the app.

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Settings: full system control via the app

• Activity Alerts

Activity Alerts is a unique feature that allows customers to create personal alerts and get notified of any activity or inactivity detected in their home while the alarm system is disarmed. For example, the app could let you know if an elderly loved one is not following their normal routine and might need help. If someone is sleepwalking or not getting up in time for school.

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Activity Alerts feature

We made use of the vast amounts of data gathered by contact and motion sensors in a controlled and secure way and translated this data into useful insights. The feature was released a couple of months after the initial launch of the app and helped us deliver even more value to Boundary's customers, significantly increasing the number of Daily Active Users (DAU).

• Advanced User Management

The app gives customers complete control over their security system with advanced user management features, such as the ability to invite others to their security system and set the desired level of access for each person, eliminating the need to share accounts and PINs.

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Advanced User Managment


We received positive but also constructive feedback after testing the initial app prototypes with potential customers. This round of user testing allowed us to gather valuable insights and make improvements to the design of the app before its launch. The positive response from the user testing gave us confidence in the app's design and set us up for success upon its release.

We continued to improve our initial NPS score with iterative feature releases and updates. The app was well-received by customers, earning a rating of 4.4 stars on the App Store and receiving overwhelmingly positive reviews on both the Google Play Store and App Store.

positive reviews on the Apple App Store and the Google Play Store in the first 6 months
increase in Daily Active Users after the release of the Activity Alerts feature

Product Configurator

2022 · WEB

Building a new purchase experience one step at a time.

Energy usage
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The new responsive purchase experience
In early 2022, I led the redesign of the company's main web sales channel. The goal was to create a responsive and easy-to-follow user journey that reduced user bounce rate and improved the sales conversion rate.
Product Strategy
Interaction Design
Visual Design
User Flows
Rapid Prototyping
User Testing
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The first step in the redesign process was to conduct user research to understandthe needs and preferences of our potential customers. This step was crucial as it helped us identify any potential issues and opportunities that we could address in the redesign. To gather this information, we employed a variety of research methods including competitor benchmarking, surveys, interviews, and focus groups.

For competitor benchmarking, we analysed the sales journeys of similar products in the market and identified areas where we could improve upon or set ourselves apart. Surveys and interviews allowed us to gather a larger sample size of feedback from potential customers, which helped us identify common patterns and themes. The focus groups were particularly valuable as they allowed us to observe users interacting with our early prototypes, which gave us a deeper understanding of their needs and preferences.

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Part of the new purchase experience user flow

The Solution

Once we had gathered and analysed all of our findings, I went back to the drawing board and utilised an iterative design approach to design a new solution. I conducted multiple user testing sessions and gradually refined my ideas based on participants' feedback and insights drawn from observing peoples’ behaviour while interacting with the prototype.

The final result is a step-by-step flow, utilising progressive disclosure of information that focuses customer’s attention on the most important details first. All while providing supplementary contextual information that is easily accessible when needed within the journey.

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End-to-end purchase experience walkthrough

Landing Page

Another crucial task was to redesign Boundary's homepage and ensure that prospective customers had access to enough information to make an informed decision when comparing the product to competitors.

The above-the-fold area instantly communicates the nature of the product and its credibility. The core navigation is consistently featured in the header, making an effective logical combination of links and dropdowns, inviting visitors to learn more about the alarm system and enter the purchase funnel. The content on the page is concise and informative, utilising a solid typographic hierarchy that makes the web page scannable and allows potential customers quickly understand the value and benefits of the Boundary alarm system.

Change energy tariff


After the initial launch of the new purchase experience, I gathered analytics data to measure the impact of the redesign and to further fine-tune the customer journey.

oncrease in conversion rate via the new purchase flow journey compared to the previous one
increase of the the average order value and more people opted-in for a paid monthly subscription.
+12 points
increase on the initial Net Promoter Score (NPS) measurement a week after installation
drop in pre-sales questions sent to our customer experience team