The Goal

IntelligentPOS is an iPad-based point of sale platform, used by a myriad of businesses of any size, that replaces traditional and archaic cash registers with an accessible and advanced modern solution.

I was tasked to redesign the entire ecosystem of digital products of IntelligentPOS a couple of months before it got acquired by the Swedish financial technology company iZettle. The main goal of the redesign was to improve the overall user experience and achieve a visual and functional consistency between the main IntelligentPOS app, the web-based back office and the accompanying iOS and Android reports apps.

IntelligentPOS cover

The Approach

I worked with product owners to gather project requirements, conduct user testing on wireframes, interactive prototypes and visual designs, and collect feedback.

Moreover, I made sure that the new version of the app meets customers' needs. I did so through extensive quantitative and qualitative research, and user testing with numerous retail and hospitality businesses that were part of IntelligentPOS beta program at the time.

I followed technical requirements and worked closely with the development team. This helped me ensure the smooth delivery of the final product.

As a result, I was able to create an intuitive, modular and scalable user interface that simplifies the sales process and offers feature-rich flexibilities to business owners. This, combined with the third-party API integrations also allows them to respond to sales patterns and consumer trends more effectively.

My Role

Competitive Benchmarking

Stakeholder & Customer Interviews

User Research


Information Architecture

User Journey Mapping

Wireframing & Prototyping

User Testing

Visual Design

Developer Hand-Off & Support



Invision App







Get in touch if you'd like to learn more about my work or discuss how I could help your business.